Find the leaks in your roofing ad spend before you scale.

A focused audit for roofers who want cleaner search traffic, better call tracking, stronger landing pages, and a clear path from clicks to booked inspections.

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Account leak checkConfirms whether the roofer owns the account, source data, and conversion history.

Spend leak checkReviews search terms, location settings, broad traffic, and page fit before budget scales.

Follow-up leak checkLooks for missed calls, slow response, weak CRM stages, and unclear booked-inspection data.

Audit Deliverables

What we review

This is designed to make the first conversation useful. The goal is to identify wasted spend, tracking gaps, weak pages, and follow-up leaks that prevent roofers from knowing what is actually working.

Google Ads setup

Campaign structure, keyword intent, match types, location settings, bidding, and visible wasted spend.

Search terms

Junk traffic, bad-fit queries, DIY terms, hiring searches, competitor leakage, and missing negatives.

Landing page

Speed, offer clarity, roofing trust signals, call CTA, form friction, financing language, and service-area fit.

Call tracking

Whether calls are tracked, recorded, attributed, and reviewed for quality by source.

CRM and follow-up

Missed-call handling, speed-to-lead, reminders, pipeline stages, and booked inspection visibility.

Account ownership

Whether the roofing company owns the ad account, data, landing pages, call logs, and CRM records.

Not A Generic Strategy Call

The audit is built around your current funnel

We look at the pieces that decide whether Google Ads becomes a source of booked roofing opportunities or just another lead bill: the account, page, phone tracking, lead handling, and reporting.

Best fit

Roofers already spending on Google Ads or preparing to launch.
Companies that want exclusive owned demand, not shared lead resale.
Owners who want transparent spend and source-level reporting.
Teams that care about booked inspections, estimates, and closeable opportunities.

Common Questions

Roofing ads audit FAQs

Do you sell shared roofing leads?No. The positioning is owned advertising systems for your company, using your accounts and your tracking.

Do I keep my Google Ads account?Yes. The account should remain under your business ownership with transparent access and spend visibility.

Do you review call quality?Yes. Calls should be tracked, recorded where compliant, and reviewed so the budget is not optimized around junk volume.

Request The Audit

See where your roofing ad system is leaking money

Use the form below. We will review the account, landing page, tracking, and follow-up gaps that usually separate cheap leads from booked inspections.