Home About Services Industries Our System Fast Websites Contact Get a Free Roofing Ads Audit
Roofing Google Ads • Owned Accounts • Booked Inspections

Roofing ads with a revenue control room

We help roofing companies scale high-intent calls with client-owned Google and Meta accounts, fast roofing landing pages, source-level call tracking, CRM follow-up, and reporting built around booked inspections - not vanity lead volume.

No trapped ad accounts Actual spend visibility Calls reviewed by quality
Google AdsSearch intent split by roofing demand.
Landing PagesFast pages built for calls and inspections.
Call TrackingSource, recording, quality, and outcome.
CRM Follow-UpMissed-call text-back and pipeline stages.
OwnershipYour account, spend, data, and records.
Premium polish. Boutique accountability.

Big-agency polish without the black box.

Roofers do not need another vendor sending a monthly PDF full of clicks. They need a clean acquisition system that shows where the money went, which calls were real, what booked, and what should scale next.

You own the accounts

Google and Meta assets stay with the roofing company, including spend history and conversion data.

You see the spend

Media spend, management fees, campaign activity, and lead quality should be visible.

You judge the calls

Call quality, missed calls, booked inspections, and bad-fit reasons guide optimization.

The Roofing Revenue Tracking System

A simple path from search demand to booked roofing opportunities.

The system connects paid search, landing pages, calls, CRM stages, and offline feedback so budget decisions are based on real opportunity quality.

Search CampaignsRoof replacement, repair, storm, emergency, commercial, and inspection demand.
Roofing PageFast page matched to offer, market, service area, and call intent.
Tracked CallsTracked numbers, recordings where compliant, source attribution, and lead scoring.
CRM Follow-UpMissed-call text-back, reminders, appointment stages, and reactivation.
Booked SignalsQualified calls and booked inspections pushed back into optimization decisions.
Scale PlanIncrease spend only after terms, pages, calls, and follow-up are clean.
Built around roofing economics

Not all roofing leads are worth the same.

The design now matches the strategy: show contractors that you understand the difference between cheap volume and profitable demand.

Roof replacement

High-consideration searches, financing angles, estimate requests, and local trust signals.

Repair and leaks

Urgent calls, fast routing, mobile-first pages, and missed-call protection.

Storm and insurance

Weather-driven demand, neighborhood urgency, inspection offers, and search-term cleanup.

Commercial roofing

Separate messaging for property managers, flat roofs, maintenance, and emergency repair.

Metal roofing

Education-heavy pages and higher-trust creative for specialty projects.

LSA and retargeting

Layer Local Services Ads and Meta retargeting only where tracking supports the spend.

Reporting that earns trust

Show the operating evidence behind the ads.

A trustworthy roofing ad report should show where the money went, which calls were qualified, what booked, where follow-up broke, and what changes before the next budget increase.

Monthly Review
Search TermsBudget leaks found and negatives addedCleaned
Call QualityQualified, missed, spam, vendor, existing customerScored
PipelineNew lead -> contacted -> booked -> estimateVisible
Next MovesBudget and page changes based on lead qualityActioned
Senior-led. Direct. Accountable.

Contractors should know who is managing the system.

Large agencies can look safe, but roofers also want a direct line to the people building the campaigns, pages, tracking, and follow-up process. Put the operators forward.

Gordon Brown
Gordon Brown

Paid media, attribution, campaign systems, and acquisition strategy for contractor growth.

Dan Britt
Dan Britt

Contractor communication, offer positioning, client support, and follow-up alignment.

Free Roofing Ads Audit

Find the leaks before you scale spend.

We will review your Google Ads setup, search terms, landing page, call tracking, CRM follow-up, account ownership, and reporting gaps.