How to choose a contractor marketing agency.
Choose a partner whose plan fits your jobs, budget, and business. Use seven practical checks to compare agencies and understand what working together will involve.
For roofing, HVAC, plumbing, electrical, landscaping, remodeling, and other home-service businesses.
Before you hire
Seven questions.
Clearer expectations.
Bring the same questions to every conversation. Ask for clear answers you can review alongside the proposal.
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Does the plan fit your work?
Ask: “How would you adapt the plan to our services and local market?”
Look for specific job types, service areas, seasonality, job economics, and crew capacity. The agency should explain how those details shape the offer, advertising, and budget.
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Can you evaluate the evidence?
Ask: “Can you show relevant work and explain what was measured?”
Ask for examples with context: the business, timeframe, spend, and outcome. Find out which figures represent inquiries, booked estimates, or jobs won, and how those outcomes were confirmed.
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Is the full cost clear?
Ask: “What will we pay at launch and each month?”
Separate advertising spend, agency management, setup, software, and usage. Confirm what is included, what costs extra, and who pays the advertising platforms.
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Will reporting help you decide?
Ask: “How will we know what to improve?”
Expect a review of spend, suitable inquiries, bookings, and jobs where that information is available. Useful reporting explains gaps and identifies the next change to make.
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What stays with your business?
Ask: “What do we control, and what happens if we leave?”
Confirm your account access, ownership terms, cancellation notice, and written handoff process. Ask about data exports, website arrangements, third-party licenses, and transfer costs.
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Who keeps the work moving?
Ask: “Who is our contact, and how will updates work?”
Look for a named owner, an agreed review schedule, and clear next steps. Each update should explain priorities, decisions needed, and who is responsible.
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What does your team need to do?
Ask: “What will you handle, and what will you need from us?”
Ask for a manageable launch checklist covering access, project materials, approvals, tracking, and lead response. Decide who answers calls, follows up on estimates, and shares booking feedback.
The Contractors Marketing
How we approach
your marketing.
We start with the services, locations, budget, and capacity that fit your business. We build the message around a useful offer and your real work.
Clear scope and responsibilities.
Our paid-media plans cover agreed campaign management, conversion tracking, and lead handoff. Your team provides business details, approvals, inquiry responses, and booking feedback.
Accounts under your business.
Your ad accounts and campaign history stay under your business. Scope, term, and handoff arrangements are confirmed in your agreement.
Costs you can understand.
Ad spend, management fees, and launch fees are separate. Software, call, SMS, and third-party usage costs are confirmed before launch.
Your next step
Put the checklist to work for your business.
Bring your questions about lead quality, tracking, costs, or follow-up. In your free 30-minute Contractor Ads Audit, we discuss the most useful next steps.
Leave with clearer priorities.
- Review your current advertising or readiness to launch.
- Identify gaps we can assess from the information available.
- Discuss practical next steps that fit your goals and budget.
Use the advice whether you work with us or keep your current setup.
Before your audit
A few useful answers.
Do I need to be running ads?
No. For new advertisers, we review your service focus, budget, website inquiry path, tracking needs, and capacity to respond.
What should I bring?
Your website, service area, desired jobs, and current or planned ad budget. Relevant reports help us discuss existing campaigns. Never send passwords.
What will I leave with?
Priorities and next steps discussed during the call, based on the information available. Implementation is scoped separately.
Do I have to change agencies?
No. Use the checklist and audit advice to assess your current setup and decide what makes sense for your business. The audit is free, with no purchase required.
Free Contractor Ads Audit
Make your next marketing decision with more clarity.
Start with your questions. Leave with practical priorities.