Client case study · Physical therapy
Search, AI discovery, and social media working toward one goal: making it easier to find the practice and take the next step.
The program
TCM’s work for New Motion Physical Therapy brings together SEO, GEO, PPC, paid social media advertising, and organic social media marketing.
The focus is a clear path from discovery to understanding the practice and getting in touch. Search and social each have a role, with performance reviewed against the inquiries and appointments the practice can confirm.
Six-month results
New Motion Physical Therapy’s reported results across search and social media. Explore the channel figures below.
Our work
Each service connects to the same practice identity, while keeping its discovery, inquiry, and engagement measures clear.
Search Engine Optimization
SEOOur SEO work focuses on the practice’s services, local relevance, and useful website content. The goal is to connect relevant searches with clear information about New Motion.
Generative Engine Optimization
GEOGEO focuses on clear, consistent information that answers questions about the practice and its services. We review AI discovery alongside the website and search presence.
Tracking focus: AI referral visits and citations across a defined set of searches.
Pay-Per-Click Advertising
PPCPPC connects the search, message, and destination around the services the practice wants to promote. Inquiry quality and cost guide the performance review.
Paid Social Media Advertising
Paid socialPaid social brings the practice’s message and visual identity into its advertising. The focus is a clear introduction, a useful reason to learn more, and an easy contact path.
Organic Social Media Marketing
Organic socialOrganic social supports familiarity with the practice through useful content and a consistent brand presence. It gives people another way to learn about New Motion and visit its website.
Measurement
Search clicks, social interactions, qualified inquiries, and confirmed appointments describe different parts of the journey. We review them together while keeping their definitions and sources clear.
Appointment figures come from practice confirmation. Channel reports show their own attributed activity, with matching dates and ad spend used for cost calculations.
Explore more of our workYour next step
Start with a review of your advertising, website, and inquiry journey.
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