Residential roof replacement marketing
Turn local roofing searches into replacement estimate opportunities.
Focused Google Ads, inquiry tracking and basic follow-up for established roofing companies with room for more replacement work. We manage the marketing system so your team can focus on homeowners and estimates.
A free 30-minute review. Leave with practical priorities for your advertising and inquiry follow-up.
- Client-owned ad accounts
- Media paid directly to Google
- Scope agreed before launch
A focused fit
Built for roofers ready to handle the next inquiry.
- Residential replacement work in one agreed service area.
- Capacity for additional jobs and someone responsible for responding.
- A usable website, accurate business details and budget for an ongoing campaign.
What we manage
Connect the ad, the inquiry and the follow-up.
Focused Google Ads
Replacement-specific messaging and local targeting, with ongoing search-term review and campaign improvements.
Inquiry tracking
Connect advertising to the agreed inquiry path on your existing site. Review inquiry quality and recorded bookings alongside spend.
CRM and basic follow-up
A TCM CRM pipeline, acknowledgments, staff notifications and an agreed follow-up sequence help your team keep track of inquiries.
A new website or dedicated landing page is scoped and priced separately. We confirm the campaign, tracking and follow-up details together before work begins.
Understand what happens next
See beyond the first inquiry.
Use a shared view of the journey to identify where marketing or follow-up needs attention.
Illustrative reporting flow · no client results shown
- 01 / CONTACT
Inquiry
A homeowner contacts your business.
- 02 / FIT
Qualified inquiry
Your team confirms the job and service-area fit.
- 03 / APPOINTMENT
Booked estimate
Your team records an estimate appointment.
- 04 / OUTCOME
Sold job
Your team reports the sale and job outcome.
An inquiry is a starting point. Booking and sales reporting depends on your team's updates; missing outcomes stay visible as unknown. Reviews cover spend, inquiry quality and the next improvement.
Ads Pilot investment
Clear fees. A separate advertising budget.
$1,500 / month management
Plus $1,250 one-time launch
Recommended media: $3,000–$5,000/month.
Paid directly to Google, separately from our fees.
Call, SMS and third-party usage costs are agreed separately. Final scope, engagement term and cancellation notice are set in your Service Agreement.
From agreement to launch
Know what needs to be ready.
Confirm access and scope
Agree on your service area, replacement focus, budget and responsibilities.
Review the setup
Check campaigns, inquiry tracking and the handoff to your team.
Approve and launch
Confirm a launch date once access, tracking and approvals are ready.
Before we talk
A few practical questions.
Do we need a new website?
We start with a suitable inquiry path on your existing site. If it needs more substantial work, we explain the gap and quote any new site or dedicated page separately.
Can we start if we aren't running ads?
Yes. The audit can assess readiness, your service area and the inquiry process. We'll explain what should be in place before advertising begins.
Does the management fee include ad spend?
No. Your recommended $3,000–$5,000 monthly media budget is paid directly to Google, in addition to management, launch and agreed usage charges.
Who talks to homeowners and books estimates?
Your team. We manage the agreed marketing and basic follow-up system; you handle homeowner conversations, estimate scheduling and sales.
Start with a useful conversation
Find the next improvement in your roofing marketing.
In your free 30-minute Roofing Ads Audit, we'll review your goals, advertising or readiness, website inquiry path and lead response. Leave with practical priorities and next steps based on the information available.
Bring your website, service area and a sense of the replacement work you want to win.